What is Two-Look Tuesday?..


noun: look; plural noun: looks

• the appearance of someone or something, especially as expressing a particular quality.

synonyms:appearance, air, aspect, bearing, cast, manner, mien, demeanor, facade, impression, effect

”that modern look”


In a web-based, quick-to-decide world, your profile images have just three seconds to convey who you really are. Studies have shown that micro-expressions only last for about 1/3 of a second. That's time enough for our shutter to open about 4-5 times. Each of those "looks" will say something different to each and every person who sees them. Sadly, that's also about how long it takes for a potential client to decide if "you're the one" for the service that they seek.

Each of us bring our own frame-of-reference to any given expression. Expecting the same expression, scene or "Look" to appeal to everyone is impossible. Once such client for us is a Realtor by most hours, and a murder-mystery novelist in her spare time. One look conveys trust to help you find your dream home, the other a sense-of-intrigue, fitting for a mega-best-selling author. 

One look might appeal to your C-level clients, while another might attract a more casual audience. One look might work great on a dating page, while another is clearly business.

Brian has specialized in generating the most authentic expressions for more than two decades. What you "look like" is not what speaks on your behalf. Capturing an image that tells your viewer who you are, may be the difference between their trust, or a bad first impression.


When you shop by price, you usually pay twice... Once in a while, however, we like to include a deal!
— Brian Geraths